Starbucks Sunsets its Global CMO Role – What’s Next?

Most recently, Starbucks announced a major corporate restructuring that involved the elimination of its global chief marketing officer (CMO) role. This move comes as part of a larger trend in the industry where companies are reevaluating the significance of the CMO position within the C-suite. The coffee chain’s former CMO, Brady Brewer, has been promoted …

Read more

Ultimate Guide to B2B Leads: MQLs to SQLs

Why B2B Leads Matter More Than Ever In an era where data drives decisions and ROI is the gold standard for business success, understanding B2B leads has never been more crucial. It’s not just about filling the top of your sales funnel anymore; it’s about filling it with the right kind of leads—leads that are …

Read more

Reddit, LinkedIn, and Snap: What’s New in Social Media Advertising

Reddit, LinkedIn, and Snap: What’s New in Social Media Advertising When it comes to rolling out new features, social media platforms are like people buying new pairs of shoes. Sometimes they do it because they want to freshen up their look—like Reddit and LinkedIn. Other times, they’re forced to adapt due to new regulations—like Snap. …

Read more

Threads Outshines Twitter

Rapid Ascent to 100M Users Sparks UX Revolution and Dwindling Traffic for Rivals Like a bolt from the blue, the digit count on the user ticker soared to a whopping three. Meta’s recent brainchild, Threads, celebrated its momentous milestone of reaching 100 million users yesterday, effortlessly breaking the record previously held by ChatGPT to become …

Read more

The future without cookies is almost here

Like how we look forward to graduation day or a wedding, or even doing our taxes every year, there’s something new coming on the internet. It’s called a cookieless future, and it’s arriving real soon! Google, the well-known tech giant, is getting ready to start something new. It’s called the Privacy Sandbox. They plan to …

Read more