Reddit, LinkedIn, and Snap: What’s New in Social Media Advertising
When it comes to rolling out new features, social media platforms are like people buying new pairs of shoes.
Sometimes they do it because they want to freshen up their look—like Reddit and LinkedIn. Other times, they’re forced to adapt due to new regulations—like Snap.
Let’s dive into these exciting changes and see what they mean for users and advertisers alike.
Reddit Expands Interest Targeting Options
Great news for advertisers! Reddit has expanded its Interest Targeting options from 62 to an impressive 152 categories. This means you can now tailor your ad campaigns to more specific groups based on the subreddits they visit and the topics they engage with.
Not only does this give brands a greater reach, but it also ensures that their message is landing in front of the right eyes. If you’re keen to see the full list of the expanded categories, you can check it out here.
LinkedIn Introduces Brand Partnership Tags
On the LinkedIn front, there’s a new feature designed to add more transparency to sponsored posts: brand partnership tags. Content creators can now attach these tags to their paid posts, making it clear that they’re collaborating with a brand.
Although it may seem a bit clunky, the tag blends in with your job title, providing a straightforward way to show that a post is sponsored.
It’s a step toward making LinkedIn a more transparent platform, especially for those who like to know whether they’re reading organic or paid content.
Snap Complies with the Digital Service Act (DSA)
With a deadline looming for compliance with the EU’s Digital Service Act (DSA), Snap has made several important changes. First, it’s giving users in the EU the choice to opt-out of personalized content.
This brings Snap in line with Meta, as both platforms use AI algorithms to curate Discover and Spotlight content. Second, Snap is restricting personalized ads for younger users—those aged 13 to 17.
Finally, they’ve launched a transparent ad library that contains all relevant data for each ad. This is a big win for those advocating for more transparency in online advertising.
Conclusion
Whether it’s expanding targeting options like Reddit, increasing transparency like LinkedIn and Snap, or giving users more control over their data, these updates show that social media platforms are continually evolving.
The new features and policies are a mixed bag of more choices for advertisers and greater transparency for users.
For those of you in the social media marketing game, these updates could be game-changers in how you approach your next campaign.
So, keep an eye out for these new features and adjust your strategies accordingly!
Did Someone Say Relevant Data?
Indeed, with all these updates, the data is more relevant than ever. Whether you’re an advertiser or just a regular user, staying informed about these changes can only benefit you.
And there you have it! The world of social media advertising is ever-changing, so stay tuned for more updates and insights.
